In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
Digital State of the Nation Report - Candid Conversations with Marketers regarding Digital Strategy
Snapshot
In our first report, we’ve spoken with marketers; to understand their pains within marketing departments and how they deal with digital. What we found was a worrying lack of preparedness. 77% of marketers don’t have anything that could be called a digital marketing strategy. 68% feel inadequately prepared, and 59% are unhappy with their current suppliers of digital marketing services.
The problem is not that marketers are ignoring digital. As our findings reveals, they know only too well that it is breathing down their necks. What they don’t know is how to use it, how to incorporate it into their plans, and how to make it happen commercially for their brands.
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